Job Location: Santa Rosa, CA
Architect: Whitfield Associates, Inc.
Lighting Designer: Rosemarie Allaire, RALD
Photographer: Steve Lerum
Awards / Certifications:
The new look for Hansel BMW combines natural materials with an open and transparent floor plan. Simplicity is key, and form follows function with the latest design to create an environment that is sophisticated and sincere. Linear, recessed D5 | accolade5 fixtures perfectly enhance the refined elegance of the newly transformed space. Drawing inspiration from the sleek moderness of an Apple store, the designers specified fixtures which are simple, clean, and minimal, highlighting the openness of the showroom and giving the store an air of transparency. The lights compliment the warmer beige and brown interior and give the space a warm, welcoming presence. The new space also features tile floors, museum-themed furnishings, and home theater-style 70-inch widescreen TVs in the waiting room. This modern, luxurious environment is the perfect place for customers to find the car of their dreams.